MASTERING THE MEDIA

Emmy Award winning broadcaster Ed Berliner reveals the inner workings of 21st Century media in a speaking and consulting program designed to master the art of making the media work for everyone in a personal and professional sense. The difference between fake and real news. How to avoid being conned and led to a certain conclusion. How to ensure social media improves and doesn’t ruin your career and personal life.

16 08, 2021

OANN continues pushing propaganda and reveling in their “Fake News” reputation

2021-08-16T15:42:26+00:00

One America News Network is neither news nor a network. This is the most tragically laughable instance I have witnessed in a very long time, and will stand on my push to call them out in seeking to minimize their damage.

OANN continues pushing propaganda and reveling in their “Fake News” reputation2021-08-16T15:42:26+00:00
21 02, 2021

How the “Great Oakley School Board Zoom Fiasco” could have been avoided

2021-02-22T15:18:53+00:00

ZOOM has become all the rage for virtual meetings, due in large part to COVID-19 and how business was forced to make social distancing changes. Certainly, ZOOM and the other meeting platforms serve a purpose, but as we learned from the recent gaffe pulled by members of the Oakley (CA) School Board, use of these services and software can be disastrous.

How the “Great Oakley School Board Zoom Fiasco” could have been avoided2021-02-22T15:18:53+00:00
9 02, 2021

“Mastering the Media”: Shock and awe clickbait headlines mask a lack of facts and context

2021-02-09T14:14:36+00:00

In the battle against fake news, we must also be aware of what is misleading news and clickbait headlines. Case in point, the headline from atop the Newsmax website on February 9 2021, printed in red "emergency" letters for attention, hammering at the fact POTUS Joe Biden, in a "Power play", is firing the US Attorney's that were installed by former President Donald Trump. The intent of the story is true. What has been buried and sensationalized in the content, and the context, is our focal point.

“Mastering the Media”: Shock and awe clickbait headlines mask a lack of facts and context2021-02-09T14:14:36+00:00
8 02, 2021

The bills and lawsuits are coming due on FOX, OANN, Newsmax & friends.

2021-05-10T13:07:46+00:00

The reaper is coming for the purveyors of fake news, and his scythe has been honed to a fine cutting edge thanks to those who dared to think they could escape his legal wrath.  FOX News, One America News Network, Newsmax and their propaganda touting brethren have all made fortunes by loading up audiences with misinformation, disinformation, bold-faced lies, rumored innuendo, and the use of shadowy or non-existent sources. Platforms such as The Gateway Pundit, PJ Media, Breitbart, The Epoch Times and others finally have something in common with the more noted players. They're all talking to lawyers and scrambling as if the lights were suddenly turned on and they have to find a dark corner.

The bills and lawsuits are coming due on FOX, OANN, Newsmax & friends.2021-05-10T13:07:46+00:00
10 11, 2020

Parler: The most important social media app of this generation

2021-01-27T17:41:08+00:00

In the wake of Donald Trump being handed his eviction notice from 1600 Pennsylvania Avenue by a majority of the landlords, a good slice of America finds itself wandering about the virtual information desert desperately seeking a place go plant their textual flag and continue being recognized as part of the conversation that has [...]

Parler: The most important social media app of this generation2021-01-27T17:41:08+00:00
10 11, 2020

Jon Meacham’s MSNBC deserved firing draws line between commentator and journalist.

2021-01-27T17:00:17+00:00

I have always had a great deal of respect for Presidential historian Jon Meacham. Frankly, one of the finest and more erudite commentators on Presidential politics. However, in light of this subterfuge, I will never quite believe all he tells me is true ever again. Neither should you or anyone else.   MSNBC did [...]

Jon Meacham’s MSNBC deserved firing draws line between commentator and journalist.2021-01-27T17:00:17+00:00
27 10, 2020

A warning to those who believe this POTUS election is “in the bag”.

2021-01-27T17:45:50+00:00

Republicans have every right to be supremely confident that Donald Trump will be re-elected. I received a note this morning from a staunchly Democratic friend which read, "We got this in the bag". Really? Most of the reputable polls are leaning in favor of Joe Biden. I'm told by friends who are forced to [...]

A warning to those who believe this POTUS election is “in the bag”.2021-01-27T17:45:50+00:00
25 07, 2020

Ocasio-Cortez won’t back down, shows how to use the media with powerful grace.

2021-01-27T18:01:23+00:00

What Ocasio-Cortez said in those few minutes will indeed resonate for years. How others use the media will often disappear and dissipate into the mists of history. A history that neither needs nor demands such useless conversation. Ted Yoho has earned all scorn that comes his way from such an incident. Ocasio-Cortez has earned a "bravo" for incorporating patience, wisdom, and a quite yet powerful voice.

Ocasio-Cortez won’t back down, shows how to use the media with powerful grace.2021-01-27T18:01:23+00:00
28 06, 2019

Time to permanently close the sexist & dangerous “Barstool Sports”

2020-05-30T16:31:36+00:00

We are well past time to boycott anything and everything connected with the despicable sexist, insulting and lowbrow idiocy that is "Barstool Sports". We are also well past time for any reputable organization, in this case SiriusXM, to cut all ties with an organization that has women fearful of being sexually assaulted.   Dave [...]

Time to permanently close the sexist & dangerous “Barstool Sports”2020-05-30T16:31:36+00:00
17 04, 2019

Mastering the Media: Notre Dame tragedy stokes racism, lies & fake news

2020-05-30T16:32:16+00:00

With the world watching, centuries of history was disappearing in smoke and flame. The news that Notre Dame cathedral was on fire stabbed at the heart of people around the world, those of every age, every generation, ever gender, every religion, and especially, every race. Notre Dame was not merely the epicenter of Paris and [...]

Mastering the Media: Notre Dame tragedy stokes racism, lies & fake news2020-05-30T16:32:16+00:00
4 02, 2019

Mastering the Media: The Hate Filled Clown Show of Sports talk Radio

2020-05-30T16:35:36+00:00

"Barstool Sports" started out in Boston as a free newspaper founded by guys seeking to be sports commentator disruptors. Smart marketing to the lowest common denominator paid off, and today they are a brand worth a small fortune. However, being worth a lot of money thanks to being sexist, insulting  jackasses is not something [...]

Mastering the Media: The Hate Filled Clown Show of Sports talk Radio2020-05-30T16:35:36+00:00
3 01, 2019

Mastering the Media: Made the fool by social media

2020-05-30T16:36:05+00:00

There it was. Right in front of me. All it would take is one click. One tap. One flick of the finger and off it would go, sailing into the great electronic beyond and do exactly what it was intended to do. Smack someone right in the intellectual face with a response guaranteed to [...]

Mastering the Media: Made the fool by social media2020-05-30T16:36:05+00:00
2 10, 2018

Social Media Addiction: We ALL need to step back

2020-05-30T16:38:02+00:00

There has not been a major sports league around the world that has used social media to it's advantage better than the NBA. Star players and those who want to become stars use the medium, especially Twitter and Instagram, to it's full advantage. Perhaps TOO full. Veteran JJ Reddick has stepped away completely from social [...]

Social Media Addiction: We ALL need to step back2020-05-30T16:38:02+00:00
23 09, 2018

Battle to Shut Down Alex Jones a Media & Social Victory

2020-05-30T16:38:53+00:00

Six years. Hard to believe it's been six years since babies were murdered at a school at Sandy Hook Elementary School in Newtown, CT. And here we are those six years later ,watching as a measure of justice is being exacted on someone who authored another despicable chapter in the deaths of 26 people, 20 [...]

Battle to Shut Down Alex Jones a Media & Social Victory2020-05-30T16:38:53+00:00
15 08, 2018

Facebook & Social Media: The Grand Waste of Precious Time

2020-05-30T17:48:42+00:00

Why am I doing this? Why has it become so important? To what end does it take me? Why am I wasting my time? Finally, these are the questions I faced off with on this morning in regard to social media. Specifically, Facebook. It has become something of an autonomous knee jerk by billions of [...]

Facebook & Social Media: The Grand Waste of Precious Time2020-05-30T17:48:42+00:00
9 04, 2018

“60 Minutes” use of graphic lynching photos proper and necessary

2020-05-30T17:50:32+00:00

The decision by "60 Minutes" to air controversial photos of public lynchings in Alabama was indeed a bold one. However, it's backed by simple tenets of responsible journalism and the necessity of facts. At the core of every story is simple truth. The facts. Unabashed, without favor and without reserve. The truth will indeed set [...]

“60 Minutes” use of graphic lynching photos proper and necessary2020-05-30T17:50:32+00:00
26 03, 2018

Your Facebook File Download: A World of Zuckerberg Suckers

2020-05-30T17:51:04+00:00

In the wake of revelations on how Facebook used and readily sold the data gathered from every single user since the moment it went on-line, it has now become all the rage for people to download their Facebook file and examine exactly what pieces of their life have been basically sold to the highest bidder. [...]

Your Facebook File Download: A World of Zuckerberg Suckers2020-05-30T17:51:04+00:00
6 03, 2018

Here’s why people slam broadcast news as fake news.

2020-05-30T17:51:22+00:00

Far too many people see the broadcast media, and here I mean television news, as being untrustworthy and dealing fake news hyperbole in order to do nothing more than to get ratings.  I've been a broadcast journalist my entire career, and in a number of cases, I cannot disagree. Where once there was real reporting, [...]

Here’s why people slam broadcast news as fake news.2020-05-30T17:51:22+00:00
4 03, 2018

The end of Fake News:A New Generation tired of being Suckers.

2021-11-01T15:17:32+00:00

For years, at the very least the last 2-3 here in America, I and many of my journalism colleagues, friends, compatriots and those I've never met, have been fighting what, at times, seems like a losing battle against what is the real "fake news" confronting this Nation. My snap answer to those who allow [...]

The end of Fake News:A New Generation tired of being Suckers.2021-11-01T15:17:32+00:00
19 02, 2018

The Parkland murders: Legit media falls into the trolling disinformation trap

2020-05-30T17:57:49+00:00

Sadly, another lesson to be learned from the slaughter at an American school. This time the one in Parkland, Florida.

The Parkland murders: Legit media falls into the trolling disinformation trap2020-05-30T17:57:49+00:00
12 12, 2017

Never take a seat at places like “Barstool Sports”

2020-05-30T18:05:47+00:00

Keith Markovich is a very popular guy. A mere 30 years old, he is Editor-In-Chief at one of the more popular sports opinion websites, "Barstool Sports". The site is snarky, often profane, loaded daily with insults, espouses a good amount of what many consider to be sexism, has been quite often accused of being little [...]

Never take a seat at places like “Barstool Sports”2020-05-30T18:05:47+00:00
8 12, 2017

Top 5 Reasons Every Company Needs a Media Strategy

2020-05-30T18:09:08+00:00

- Positive stories will promote your personal & corporate brand. You have stories to tell that will promote your brand, convince consumers and potential customers you are the right company to do business with, and will increase your revenue base. Every media platform is out there looking for stories that will deliver ratings, clicks, brand [...]

Top 5 Reasons Every Company Needs a Media Strategy2020-05-30T18:09:08+00:00
4 12, 2017

ABC News, Brian Ross, and the Necessity of a Media Strategy

2020-05-30T18:13:35+00:00

The mistake made by Brian Ross and ABC News in their recent reporting on the Michael Flynn case is, in a journalistic sense, unforgivable. It was avoidable, rushed, and casts a long shadow on the entire ABC News effort that will take time and effort to escape.   Mistakes are, of course, a human frailty. [...]

ABC News, Brian Ross, and the Necessity of a Media Strategy2020-05-30T18:13:35+00:00
13 11, 2017

Legit Press vs. Clickbait Media: Don’t be a Sucker

2020-05-30T18:14:09+00:00

Here's a prime example of what I teach and talk about in every "Media Intel" program, whether it's media training or giving people insider's knowledge on what the media has become in America. There is little more important and worth defending in American than freedom of the press. It remains one of the hallmark reasons [...]

Legit Press vs. Clickbait Media: Don’t be a Sucker2020-05-30T18:14:09+00:00
3 10, 2017

Social media & the Las Vegas Murders: Making jokes and passing lies

2020-05-30T18:21:45+00:00

As I have stated many times, when you re-post something untrue, post something that is based on unproven facts and innuendo, re-tweet something that has no shred of truth to it and has been denied by those who know the facts, in this case the FBI, you then own it. It becomes your comment. Your Statement.

Social media & the Las Vegas Murders: Making jokes and passing lies2020-05-30T18:21:45+00:00
25 09, 2017

NFL Anthem Controversy: Spreading Lies from Internet Trolls

2020-05-30T18:33:22+00:00

"EVERYTHING WE SEE, HEAR AND WATCH ON THE INTERNET IS TRUE!" "Hey, did you read those two posts about the NFL and how they plan on punishing those players who didn't stand for the National Anthem???" I'll wager you did. I'll also wager some of you reading this reposted one or both, "LIKED" them and [...]

NFL Anthem Controversy: Spreading Lies from Internet Trolls2020-05-30T18:33:22+00:00
23 09, 2017

FAKE NEWS: Bamboozling the gullible for generations

2020-05-30T18:34:06+00:00

"FAKE NEWS" IS NEITHER NEW OR AN ORIGINAL CONCEPT As I was about to write yet another treatise on the foolishness of "fake news", I want back thru the archives and found this comment from 25 October 2013. I present it now in it's entirety and without editing, as it was more than a little [...]

FAKE NEWS: Bamboozling the gullible for generations2020-05-30T18:34:06+00:00
22 09, 2017

“Facebook Friends”: Judged by the Company You Keep

2020-05-30T18:34:25+00:00

Granny Knew Best about Facebook before there was a Facebook. My sainted Granny was a wonderful lady. A feisty Irishwoman who had a beautiful head of red hair until the day she passed. She left us far too early to even conjure the concept of the Internet and what would come to be known as [...]

“Facebook Friends”: Judged by the Company You Keep2020-05-30T18:34:25+00:00
7 06, 2017

Colleen Campbell: No Second Chances For Drunken TV “Reporter”

2020-05-30T19:11:57+00:00

Colleen Campbell always wanted to be famous. Infamous? That's a different story. Hands up from anyone in the audience who imbibes from time to time and hasn't said or done something incredibly stupid while holding hands with Jack, Jose or Johnny.

Colleen Campbell: No Second Chances For Drunken TV “Reporter”2020-05-30T19:11:57+00:00
6 06, 2017

UK Attacks Dominate “Top 5 Twits on Twitter”

2020-05-30T19:13:12+00:00

It has come to the point where I personally have no sympathy for people that can't seem to grasp the sheer idiocy of misusing social media, especially Twitter. Pitbull's embarrassing attempt on Memorial Day was the worst example. Until now. Obviously, it didn't take long at all for another record to be broken by someone [...]

UK Attacks Dominate “Top 5 Twits on Twitter”2020-05-30T19:13:12+00:00
1 06, 2017

Real News Professionals Should Be Embarrassed by “Covfefe” Coverage

2020-05-30T19:14:50+00:00

Speaking as one who appears before numerous aspiring media professionals, the coverage today of Donald Trump's incomplete tweet is embarrassing and ridiculous. Every morning show spending an inordinate and unnecessary amount of time on what is an absolutely inane "non-story", mostly because they are kissing up to a segment of the audience that wants nothing more than gossip in their news beverage.

Real News Professionals Should Be Embarrassed by “Covfefe” Coverage2020-05-30T19:14:50+00:00
2 05, 2017

KXXV Mistakes: Wake-up Call to Improve Every Corporate Culture

2020-05-30T20:05:41+00:00

It's a snap judgement we have all seen in every business, every industry, and almost every Mom and Pop shop. The employee fails. Brings disrepute to the company. Management can't suspend or fire that person fast enough to save face and stop the profit margin bleeding. Blame the individual for failing to "follow procedure", "going [...]

KXXV Mistakes: Wake-up Call to Improve Every Corporate Culture2020-05-30T20:05:41+00:00
24 03, 2017

Who Gets to Decide What is Offensive on Social Media?

2020-05-30T20:59:26+00:00

Let us now delve deep into a question that has vexed mankind since the very first naked baby picture was uploaded to Facebook. While it might not seem to be about an individual's image, that's where this debate eventually lands when it comes to how we use the various services to market ourselves, our business, [...]

Who Gets to Decide What is Offensive on Social Media?2020-05-30T20:59:26+00:00
24 03, 2017

A teenager, a planned hoax and the Internet put American racism on display

2020-05-30T21:06:11+00:00

This is the story of Breana Harmon Talbott, an 18 year old young woman from Texas. Once upon a time, incidents such as this were only known to a few, buried deep by some people to avoid the shame. Now, in our social media world, there is no hiding for her. Talbott will forever be known as a stunningly cruel and evil minded individual who simply can not be trusted.

A teenager, a planned hoax and the Internet put American racism on display2020-05-30T21:06:11+00:00
7 03, 2014

Social Media: Ego, Emotion, & Egregious Errors

2020-05-30T21:43:08+00:00

One of the things we talk about at every seminar, every media training session and every single retreat with anyone from front desk greeters to CEO's is the inherent dangers of social media. There's an entire segment of the program dedicated to the various social media elements and how they can permanently derail your career in seconds.

Social Media: Ego, Emotion, & Egregious Errors2020-05-30T21:43:08+00:00