No SEO? No Problem. Here’s how we drive traffic to your content without SEO.
Yes, you need SEO.
However, these strategies will drive substantial additional traffic.
- DISPLAY ADVERTISING
Display advertising is a form of online advertising which relies on several multimedia elements to be able to convey an advertising message effectively. These include images, video, and audio.
Whatever size you choose, you must remember that display ads are meant to stand out on any page. These ads tend to be displayed on some distinct section of a website which is often reserved for paid advertising. The aim of any display ad is to trigger quick conversions for the brand being advertised. In fact, when display ads are done right, one study has shown that users you target are 70 percent more likely to convert into your customer.
- INFLUENCER MARKETING
Influencers are social media users with an astounding number of followers. These followers care about and trust what an influencer has to say. Just to give you an idea, as many as 51 percent followers say they trust an influencer’s endorsement. Hence, influencers are in the perfect position to spread awareness and promote your website. The concept behind influencer marketing is based on a simple principle. You tend to share information with friends and other colleagues who are more likely to share the information with others as well.
Influencer marketing is largely about promoting your brand through word of mouth with the help of an influencer (that is, if you are not an influencer yourself). In the digital world, that means turning to social media and finding people who are influencers. When you have the support of an influencer, your brand is able to gain exposure to their audience and their audience’s network at the same time. Because of this, you can expect for more referral traffic to come to your way.
- SOCIAL MEDIA MARKETING
As much as 7 in 10 Americans are using social media to connect with each other. That is why you have to be sure to promote your business here too. An effective social media marketing campaign can bring more traffic to your website, raise brand awareness and improve your communication with your market. The key is to plan well before you execute your social media campaign. Keep in mind that different social media platforms have their unique features. Use the right channels to market effectively. If you want to broadcast any updates quickly, Twitter is a good platform to utilize. It also helps to follow some tweeters in the same industry or even a related field. This should help you get more followers for your brand.
Meanwhile, if you are looking to capture traffic by sharing images, you may want to utilize the likes of Instagram (here’s an awesome Instagram marketing podcast) and Pinterest. The idea is to keep your posts interesting so that users would want to click your link and even share it. On the other hand, if you are looking to get in touch with the Business to Business market, considering making posts on professional social networks such as LinkedIn. Posting on LinkedIn regularly can go a long way in driving more traffic to your website. It would also help establish your credibility in the industry among peers.
- EMAIL MARKETING
For Americans, it’s practically impossible to ignore emails. Perhaps, that explains why 42 percent of Americans check their email while in the bathroom. Some 50 percent also still check their while in bed. This is exactly why email marketing continues to be effective in driving traffic to a website today. However, there are some important points about email marketing that you must keep in mind.
First, you need to secure permission from a user before sending them emails. You can do this by asking for your email address through a call to action on your website. When you do so, be sure to explain the purpose of getting their email address clearly. You have to be more specific than just promising an update. Instead, you can tell them that signing up will give them access to some exclusive offers or expert articles. The goal here is to make sure they will not view the emails you intend to send as spam. Once you have the email list, you now have to focus on keeping your promise. If you said that you would send one email each week, be sure to do just that. Make sure that your content stays fresh and interesting too. This way, your audience will always be happy to receive a new email from you.
- PAY PER CLICK (PPC) ADVERTISING
Whereas SEO deals with helping your website rank higher across relevant search results, pay per click or PPC allows you to appear ahead of the search results themselves. PPC is ideal to use when you want your brand to gain more exposure fast. Considering that 67 percent of clicks go to the top five listings, it is important for your website to secure a spot at the top part of the first search results page.
When creating your PPC ads, pay special attention to your copy. Make it interesting enough so that users would notice it and click. More importantly, be sure to include your keywords too. In addition, don’t forget to utilize ad extensions on your ads when advertising on Google. They can help in better explaining what your site is about to the user. They also help make your ad stand out more.
- VIDEO MARKETING
In today’s world, videos are just incredibly popular. After all, internet users turn to them as a source of both information and entertainment. In fact, videos claim over 80 percent of all web traffic. This is exactly why it pays to utilize video marketing. What’s great about videos is that they are both auditory and visual. This makes its content easier to remember than text. Hence, using videos to get users to remember your brand is a smart move.
This is where Entourage Media steps out from every other agency. With our exclusive Video Master Control, we are the only agency with the in-house virtual and “boots on the ground” video production and marketing department. In today’s world, videos are just incredibly popular. After all, internet users turn to them as a source of both information and entertainment. In fact, videos are projected to claim over 80 percent of all web traffic by 2019. This is exactly why it pays to utilize video marketing. What’s great about videos is that they are both auditory and visual. This makes its content easier to remember than text. Hence, using videos to get users to remember your brand is a smart move.
There’s more to our strategy as part of a smart SEO plan. No one does it better, because we’ve been offering these services since the Internet was new.
No one does it better. No one.