Here’s a few of the techniques we use in managing your website SEO.

We Continually Test your Website’s Performance in Search Mode

• Improve the user experience across the entire website.

We manage your website posts by writing quality, targeted content, using things such as shorter paragraphs, sub-headers, images and screenshots. We make every post easy to read, ensuring your point is made with background information and an easy to read conclusion is reached. We research the site continuously to ascertain where the reader and audience is clicking, then improving the placement of content to drive more traffic. We use a specific set of website optimization tools that improves engagement. Everything is designed to attract new traffic, retain current traffic, and increase the operating speed of the entire website. 

• Optimizing for voice search. 

With 25% of U.S. adults now owning a smart speaker (a number that is expected to hit 55% by 2022), it’s safe to say that voice search is definitely something you should be factoring into your SEO strategy. 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines. 65% of people who own an Amazon Echo or Google Home can’t imagine to going back to the days before they had a smart speaker. 2 in 5 adults use voice search once daily. 25% of individuals ages 16-24 use voice search on mobile.

• Design everything for mobile first. 

The numbers are staggering. 77% of Americans own a smartphone. 79% of smartphone users have made a purchase online using their mobile device in the last 6 months. 40% of all e-commerce purchases during the 2018 holiday season were made on a smartphone. 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations. More importantly, Google’s gone mobile first.

• Focus on topic “clusters” instead of just keywords.

Google is evolving, and so is its algorithm. Its objective now is to understand the intention of its users — what they expect, what they’re looking for and, more specifically, what search results would best help answer their query. The type of content we create will depend entirely on your audience. The better you know them — their location, age, interests, etc. — the better the content you’ll create (and the better your SEO). We are continually doing keyword research. Organizing content thematically is key, but it’s a mistake to ignore keywords entirely. Keywords act as signposts to Google’s spiders, signaling topics and providing hints as to the nature of the content on the website. By doing keyword research, you discover who is searching for the topics you want to write about, create blog posts or other types of content that answers customers’ specific questions and increase brand recognition.

• Target local searchers with Landing Pages and Listings. 

Almost half (46%) of all searches on Google are from people looking for local information. That could include local shops, opening hours, telephone numbers, addresses and much more. So, if you have a brick-and-mortar business, you can’t neglect local SEO and listings. Schema are basically brief snippets of data that provide extra information to users and search engines. Best of all, schema markups don’t require any coding knowledge, and can be inserted through Schema.org, a rare collaboration between Google, Yahoo and Bing.

• KEEP MEASURING THE SEO PERFORMANCE.

What content really appealed to your customer? What part of the website had the most issues? Which page was the least (or most) visited, and why? Which on-page SEO changes resulted in the highest rankings? Which style of keyword should you focus on in future? It’s tricky to understand those intricacies (and use them to your advantage to make further improvements) without regularly monitoring and reporting your results.

There are many facets of successfully managing your website SEO, and not every one is necessary for every site. At Entourage Media, we oversee and manage every aspect from inception to reporting and modification. You sit back and relax.

We got this. We’ve been doing it since the early days of the Internet.