Frequently Asked Questions (FAQ) about Media Intel Training

– What is Media Intel Training?

Use the media to your advantage, every single time. Whether it’s television, radio, print, digital or social media, you have the opportunity to often reach millions of targeted eyes and ears for little or no cost. Regardless of the questions being asked or the person asking them, you will get your message across clearly and effectively each and every time.

You control the narrative. You control the flow of information. You have the confidence and knowledge to shine every time.

No lies. No spin. No dodging and weaving. You will understand the reporter “tricks of the trade”. You will understand the differences between being interviewed on set, via satellite, via Skype, on the phone, and via social media tools such as Messenger and Facebook Live.

This is immersive and thorough.

– Who should be media trained?

Anyone and everyone who is speaking and comes in contact with every form of media. Social. Broadcast. Print. Digital. Legitimate reporters and those seeking dirt no longer settle for flacks of spokespersons. They want the real deal, from the C-level executive to the top. The key here is training and then using those in your organization that fit a specific need.

While preparing yourself for all manner of reporter, have members of your team ready to go in specific circumstances. Select those best for social media interaction and use them for websites. Others perfect for television and before the cameras. Each discipline has it’s own unique elements which demand training.

– Why does the individual and the company need Media Intel Training?

There is simply too much at stake, whether a personal reputation and message or a corporate response. A wrong answer, poor use of language skills and even subtle body language can damage your brand and cost your organization millions of dollars and reputation.

The correct responses will improve your personal and professional brand, get your message across with zero wiggle room, gain new clients, followers and profit.

– How do I choose the right Media Trainer?

Seek out experience from someone who has been in the arena. Ed Berliner has been at the center of broadcast, social, digital and print media for more than 30 years. He clearly understands what the media wants and how to deliver your message in a positive manner. He has among his client base numerous political candidates, public policy issues, Ambassadors to America, medical experts, legal experts, authors, entertainers, sports professionals and many more.

Most important, he is not a “one shot and done” media trainer. His services go well beyond the training sessions and into the field. Unlike many with too many clients, he chooses his clients carefully in order to provide real personal service every time.

– What’s involved in the actual Media Intel Training workshops?

This depends on the client needs. 1 on 1 training and group training is available.

Group training can be 1 session, during or after standard business hours. This type of session is intense, good for groups no more than 10, and includes limited real interview training. This usually lasts about 2 hours.

The more involved group training requires 2-4 hours depending on the actual number of people and the level of training. This type of setting allows for an entire team to understand their role working with the media, whether this is actually being a spokesperson or protecting the individual/corporate brand by knowing the pitfalls and traps.

The 1 on 1 is always recommended for a 2 part session, allowing the client to absorb the initial training and then return for more in-depth training.

Each session, regardless of individual or group, features current news items from networks, Internet and other digital media relating to the needs of the client. There is also an intensive social media element. If the client has previous experience with the media, these elements are viewed and critiqued as part of the first meeting.

Depending again on the client needs, each session includes videotaping and critique in a number of settings, designed to show both the information gathering and aggressive nature of how the media works, and how the client learns to deal with it.

While Internet training is available in some circumstances, Ed highly recommends all training be done in person.

Phone and Skype training sessions are only recommended if the client will be performing only interviews of this type.

– Where does the Media Intel Training take place?

As noted earlier, Ed has done many of these in corporate boardrooms, regional offices and even theaters seating more than 500 people. This depends on the client and the number of people being trained. Ed’s Media Intel is also the perfect keynote speech for the right organization.

1 on 1 training can be done in your office. Ed brings with him most of the necessary audio-visual equipment, which is included in the package. However, in certain cases, he will request a television monitor and other items on-site in order to keep the cost as low as possible.

In certain cases, Ed will rent a local TV satellite studio for a more thorough experience. This is highly recommended for those who will be conducting satellite interviews with networks, speaking engagements around the world, and to become comfortable in the broadcast setting. Most of these training sessions are performed at private facilities that are used for such interviews by all the major broadcast networks.

– How important is social media as part of Media Intel Training?

We find this is the area most trainers completely overlook because they see it as not “broadcast” or “print”. Every Media Intel training package includes how social media is either the greatest promotional tool since a caveman first hewed images onto a rock, or can be the single greatest reputation and brand destroyer in the modern world. More mistakes are made on social media with every passing day, and the need to know the facts about Facebook, You Tube, Twitter and the rest has never been more critical.

– What happens after the training?

Within 72 hours, every trainee receives a thorough critique of the sessions and a download video copy of their taped interviews for reference. Ed is available for follow-up consultation, reviews of appearances, and provide the support you need to ensure your training remains intact. Ed is also available to be on-site for your interviews and events as a consistent media consultant. The training never stops.

– How much does Media Intel Training cost?

Noted author Kurt Vonnegut likely wasn’t the first to say it, but he is widely quoted as the person who remarked, “In this world, you get what you pay for”.

There are certainly cheaper media trainers. Many have dozens or even hundreds of clients and are unable to deliver a personal touch. Even more utilize trainers that have multiple college degrees but have not once stepped foot in a real broadcast station. Even more have no social media training skills or don’t even include this in their training.

It’s the difference between going to a restaurant that advertises “fresh ingredients” when they have cans piling up out back. The car dealer that steers you to the vehicle with lower payments but higher miles and an engine that burns too much oil. The inexpensive eye surgery that promises 20/20 vision and has you coming back every few years for higher priced “fine tuning”.

We don’t charge extra for equipment. You’re not paying for massive TV studio. Ed is available for free follow-up consultations. And the cost includes the hours of prep work learning more about you, your message, and the specific items in your training.

Call Ed Berliner at 954-828-2250 or send him an email at to schedule a free introduction consult.

Let’s put you in charge of your media destiny.