Media Strategy is not simply Public Relations. It is a meticulously planned, intimately crafted and smartly executed plan to ensure your message is delivered to the proper media organizations and platforms that give you the best chance to succeed.
The difference is our people have been CEO’s of broadcast and social media platforms, Executive Producers, Managing Editors, Emmy Award winning Anchors & Reporters, Journalists, Topic Specialists, Event Managers, Show Booking experts, Authors, Contract negotiators and much more.
We have spent lifetimes eating, sleeping, breathing and managing media of every form. We know it from the ground floor up, and that means faster integration and a more direct line to profit and success for you and your message.
Our people learned by being in the arena, and they bring every iota of personal knowledge and service to our clients.
Your message and brand is managed on a very personal level of service, without getting lost in overstaffed offices with a constantly rotating and changing roster of “account executives”.
We are the best there is at what we do.
Your Media Strategy is designed by Emmy Award winning broadcast journalist Ed Berliner, who has been in the thick of broadcast and social media for decades.
Media Strategy: Why Entourage is Simply Better
Media Strategy is public and media relations taken to a 21st Century level. You have stories to tell, and every form of media is seeking your story and your expertise. Our award winning professionals take the time to learn every facet of your personal and professional media footprint. We select the most profitable and cost effective manner of media integration, with a tight focus on video as part of your social media message. We pick up a phone and call the decision makers to get your story into the correct hands. We work with the media platforms that need you and your message to create content, and that content creates promotion for pennies. We either work with your in-house marketing professionals, or we become the sole management.
We eat, sleep, breathe and speak media. Every day.
BRAND POSITIONING & INTEGRATION
Your message has to be placed in the hands of the right media platform. Pitching a story about engineering a bridge to “Better Homes & Gardens” is a waste of time and money, but it happens far too often because most agencies just want to show you a list of where your message has been sent. Not only do we target every single broadcast, print and social media platform to ensure they want to hear and tell your story, but we do it personally using thousands of media contacts. As veterans, we don’t miss a trick when it comes to every platform. It’s also about the proper integration of media. Video has never been more popular, with more than 80% of uploads onto the Internet by the end of 2018 predicted to be video. Video, audio, text and more must be utilized in a marketing and brand tool in the legitimate press and global viral sources.
Social media is one key, but it’s part of the overall strategy. Don’t let anyone tell you otherwise.
CONTENT & VIDEO PRODUCTION
Content is paramount to every campaign, every brand, every message and every success. By the end of 2018, more than 80% of the material being uploaded to the Internet will be video. And when it comes to your message, video must be professionally produced and speak to the high level of your brand. Every single time. But at Entourage, we produce the specific type of content needed for your message and for proper integration with social media. Video, audio, podcasts, messaging on Facebook, Twitter, Instagram, appearances and messages via You Tube, Vimeo and others sources, it must all be on the table for your strategy. All of this content has to be shared on your personal and corporate websites, social media platforms, and used as part of a high level marketing effort. It’s about promotion. We are constant guardians of how you and your message is promoted, and will utilize every form of targeted content necessary to ensure a positive brand and profitability.
REPRESENTATION & BOOKING
A badly kept secret of public relations firms is how they get their clients booked on television shows, radio programs, podcasts, Internet shows, print interviews and other forms of media. Many of the larger firms silently increase their rates higher by bringing in a booking specialist, someone with connections at the various media outlets. At Entourage, everything is in-house and personal. We’re not fresh out of college, nor do we rely on email releases and please for assistance. We’ve worked at every level of media, and have thousands of contacts across North America, in the UK, France, South America and other parts of the world. A key part of every strategy is ensuring your personal and professional message is disseminated to the right people and the correct outlets. When we have your message in our hands, our job is to get you the publicity and marketing you need at the lowest cost, which because the media needs you for their content, is basically free. We are experts at appearance and contract negotiations, with any legal needs part of the in-house process.
We are your representation. We will take complete control of booking every appearance, whether TV guest panelist or speaking engagement. Part of our complete, comprehensive and affordable service.
MEDIA TRAINING: MEDIA INTELLIGENCE
Plenty of former broadcasters offer a form of media training. Only multiple Emmy Award winning journalist Ed Berliner delivers his comprehensive version of how to work the media to your advantage. “Media Intel” is never the same program twice, always produced exclusively for the client’s specific needs and featuring current broadcast, social and print media that speaks to the intelligence gathering side of this program. It’s an in-depth dive into who the media is, what they want from you, the tricks they use to get it, and what you will do to ensure every interview, every appearance and every story works in your favor. “Media Intel” has been used by current political figures, star athletes, recognizable entertainers, C-Suite executives, non-profit organizations and many more. The program is individually produced for every audience, be it one person or 100. Language skills, presentation skills, body language and personal appearance segments are included depending on the client’s specific needs. It’s a fast-paced ride into the world of 21st Century media that will forever change how you watch TV, listen to radio, read the webs newspapers and interact on every form of social media.
Don’t just get media training. Get the media intelligence briefing that will show you a media world you never knew existed.
IMAGE REHABILITATION & MANAGEMENT
Everyone makes mistakes. But for those on a public stage, in positions of authority, Corporate leaders and those of note, those mistakes can cost careers, shut down corporations, shake the stock market and ruin everything from profitable good intentions to families. Once a reputation is tarnished, recovering can take years and in some cases cost millions of dollars. The difference between getting a personal and professional brand back on track efficiently and smartly is calling in the experts at Entourage. Utilizing decades of knowing how to make the media work to an advantage, Ed Berliner and the team have successfully worked with hundreds of professionals to rehabilitate their image. The strategic and tactical game plan is constantly evolving, staying ahead of social trends and always using the mistakes and successes of others as a backbone toward learning what the right move is, and how the wrong move can set someone back years. Ed currently works with dozens of high profile sports and entertainment agents, seeking to get their clients back into the game. His clients pay his knowledge heed, and have always been able to resume their career, some at a higher level than ever before.
Rehabilitating a personal and professional image takes time and effort. Ed Berliner keeps every client on target and successfully focused on rebuilding and recreating their brand.
SOCIAL MEDIA INTEGRATION & MANAGEMENT
Personally or professionally, you cannot successfully market yourself without social media. Twitter, Facebook, Instagram, You Tube, Vimeo and every other form of social media is now paramount to creating a profitable promotional business model. At Entourage, depending on the client needs, we will manage every facet of your social media platform or work in concert with your in-house team. We will produce your messages, schedule them for the proper delivery, respond when necessary and ensure your ideas and corporate brand is always being marketed properly. But that’s not all. Utilizing our in-house media production services, we will integrate video at the proper time with specific messages. Podcasts will be produced and promoted. Pictures and other media elements will be part of the overall messaging, either targeted for regional use or going global. The strategy is to ensure your social media footprint is exactly the size it needs to be in order to serve your promotional and marketing needs. Our social media management services include customized web design services, web site maintenance, social media analytics and ensuring only the necessary platforms are utilized.
When it comes to social media, there is no “one size fits all” approach. Reaching the correct audience, the targeted demographic and at the proper time, is all part of the strategy we provide every single time.
CRISIS MANAGEMENT WITHOUT THE CRISIS
There is no such thing as crisis management as long as you have prepared yourself for any crisis. The only time there is a crisis is when the individual or corporation is ill-prepared for the moment something damaging occurs. United Airlines, Theranos, Samsung, Wells Fargo and Tesla are just a few recent examples of how messaging goes right off the rails when the people who should know better are not close to being ready for a media disaster. At Entourage, we believe there is no crisis so long as you and your organization are prepared for it. Proper crisis management preparation is pennies compared to what happens when the messaging ship crashes into the rocks. We custom design every program for every individual and company. There is no “one size fits all”. We sit down, learn everything we can about our client, unearth the possible pain points, instruct everyone from C-Suite level to the maintenance staff about how to handle the press, what to say, when to say it, how not to get swept up in social media traps, and most important, when to makes us the very first phone call. We have worked with and stopped various crisis moments cold for politicians, Ambassadors, Embassies, medical firms, legal firms, private companies and notable individuals.
Don’t wait for the crisis. Be prepared and never worry about the outcome. Because where there is no crisis, no one will ever see you sweat.